Natural Products Expo East did not disappoint this year, with so many brands competing to attract attention with giveaways, product launches, live bands and even free massages… yes, free massages!

What trends are shaping the natural products industry today? Brands that have recognized the demand for transparency and ease of healthy snacking. Gone are the days of hidden ingredients or consuming products with ingredients that you don’t even want to attempt to pronounce.

QAI teamed up with Whole Foods Market to give emerging brands insider tips on what the top retailers are looking for. It’s simple, really: Retailers want to know what makes your product unique from others and you can convey that through your brand story, label claims and clean, transparent packaging.